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Making the city better, one cup at a time
A wave of small cafes have opened in Nishi-Ogikubo since the COVID pandemic. With only six seats up a narrow wooden staircase, Palm Park...
James Farrer
Mar 514 min read
22 views


A Business Model for Better Living
With a reputation for quirky independent businesses, Nishiogi (Nishi-Ogikubo) has become a magnet for wannabe gastronomic entrepreneurs....
James Farrer
Jan 417 min read
51 views


A Three-Generation Restaurant in a Changing Neighborhood
A three-generation soba restaurants creates new dishes to stay up with the times, while holding on to a neighborhood clientele.
James Farrer
May 7, 202412 min read
272 views


South Indian Cuisine from a Japanese Couple
How did a husband a wife with no experience in the food and beverage industry fall in love with the cuisine of a distant region and spend...
James Farrer
Apr 19, 202422 min read
404 views


A Mountain Survival Hut in Tokyo’s Urban Jungle
In the bustling heart of Nishiogi’s crowded drinking street is a hole-in-the-wall bar with a smart wood-trimmed interior and a rotating...
James Farrer
Mar 28, 202412 min read
143 views


A Hidden Ibasho For Music Lovers
Many people dream of opening a small shop or a café as a way of supplementing their income, connecting to a community, or sharing...
James Farrer
Jan 20, 202410 min read
125 views


The Wandering Restaurateur
Mashiko Yuuki is an unconventional restaurateur, a wanderer with dry humor and restless creative energy. Mashiko is owner-chef at Pic Nic...
James Farrer
Jan 2, 202414 min read
81 views

Ownership Succession in a Popular Neighborhood Restaurant
Nishiogi has many aging establishments with a loyal following of regulars, but one of the burning questions for most is who will take...
James Farrer
Dec 25, 202315 min read
92 views

A Woman Chef Creates a Space of Her Own
Exiting left from the North Exit of Nishi-Ogikubo JR Station, pedestrians, buses, and cars jostle along the narrow Fushimi Street....
James Farrer
Sep 8, 202315 min read
206 views


A Michelin Recommended Ramen Shop
When Tokyo people think of a neighborhood for ramen, Ogikubo would make the list with its famous shoyu-based soups. In contrast,...
James Farrer
Sep 5, 20239 min read
429 views

A Café, a Tree, and 10,000 Supporters
Standing in a park a residential area about a 10-minute walk from the north exit of Nishiogikubo Station is a magnificent zelkova...
James Farrer
Jun 9, 202321 min read
154 views


The End of a Nishiogi Landmark
In late March 2022, long lines formed in front of the French Restaurant and Bakery Kokeshiya, directly outside the South Exit of the JR...
James Farrer
Mar 26, 20238 min read
144 views


A Restaurant Owner as Community Activist
Sanninto – literally “three-person lantern” is a cozy dining bar on Heiwa-Dori street in Nishi-Ogikubo. A perfect spot for a quiet drink...
James Farrer
Jan 23, 202318 min read
369 views


Facing the Pandemic, a Big Restaurant Group Aims Small
Nishi-Ogikubo is known for independent restaurants. However, corporate-owned restaurants are increasing in the neighborhood. On March 31,...
James Farrer
Dec 28, 202210 min read
146 views

How to Succeed as an F&B Microbusiness (Cheesecake)
A baker describes how he set up his own micro-business in Nishiogi with the help of a consultancy.
James Farrer
Aug 4, 20229 min read
171 views


A Green Tea Business Modeled on Coffee Culture
Green tea might be regarded as Japan’s national drink. It is associated with the tea ceremony and was Japan’s first major export “brand.”...
James Farrer
Jul 22, 202210 min read
365 views


A Café Seeking its Local Identity
(In our previous article We describe the founding of the Nishiogi Koto Building, an alternative development scheme of the Nishogi Koto...
James Farrer
Jul 8, 202210 min read
179 views

Seeking Work Life Balance in an At-Home Café
日本語で読む The pandemic has been a time of great disruptions in the restaurant business, requiring ingenuity and perseverance. Owners,...
James Farrer
Jun 27, 20228 min read
80 views


Imagining Nishiogi’s Future in a Building
日本語で読む On April 29, 2022, about 30 Nishi-Ogikubo residents and visitors filed into the Nishiogi Cinema, for the inaugural film showing in...
James Farrer
Jun 19, 202212 min read
197 views

Pioneering a Bagel Franchise During the Pandemic
日本語で読む Bringing a Franchise Model to Nishiogi Starting a small gastronomic business during COVID is challenging. For people looking to...
James Farrer
May 25, 20227 min read
194 views
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